Brand Strategy to Stand Out, Not Blend In
We offer holistic brand strategy solutions that help you amplify your purpose and your impact.
Build Strong Brand Awareness
Any company serious about standing out amid the noise needs a comprehensive brand messaging strategy that positions itself as the go-to solution for their customers.
Brand Audit
This deep dive evaluates your brand's current position, examining past strategies, strengths, and weaknesses. We look for gaps that may exist in your brand, and whether you have consistency across messaging, visuals, and channels. It's the first step to understanding how your brand is perceived and identifying opportunities for growth.
Stakeholder & Voice of Customer Insights
Through interviews with your internal stakeholders and external customers, we gather insights into how your brand is perceived – uncovering valuable feedback to strengthen your brand strategy and connect more deeply with your audience.
Competitor Analysis
Analyze your competitors' brand messaging and positioning to identify what they're doing well and where your brand can stand out. This insight helps us carve a unique space for your brand in the market.
Customer Persona Development
Dive deep into the heart of your target audience with our persona development process. We'll identify and create detailed Customer Personas, providing a crystal-clear picture of who your audience truly is. This foundational work ensures all future brand endeavors are precisely tailored, resonating deeply with the people you aim to reach and engage.
Brand Springboard Creation
We'll develop a comprehensive brand platform, detailing your brand's promise, positioning, purpose, mission, vision, personality traits, and guiding principles. This acts as a launchpad for all future branding efforts, ensuring consistency and impact.
Visual Elements Refinement
Armed with insights and your Springboard, we will assess your visual identity to ensure it accurately represent's your brand's essence. Whether it's a subtle tweak or a major overhaul, we ensure your visuals communicate your brand's message effectively.
Employee Brand Strategy
Develop a comprehensive strategy to engage your employees (and entice prospective hires!) with your brand's mission and values, turning them into brand ambassadors. A strong internal brand culture drives performance and enhances your brand's external image.
Customer Loyalty Program
We strategize and implement a branded customer loyalty program, helping keep you top of mind and creating a community of passionate customers who champion your brand, enhancing retention and spreading positive word-of-mouth.
New Product & Promo Planning
Elevate your brand with strategic planning for new product launches and promotions, ensuring your offerings remain consistent in tone and visuals. We start this process the moment your new offering begins to take shape internally, and carry your branding through to launch in order for it to make a splash in the market and capture your audience's attention.
Ongoing Brand Awareness Management & Campaign Planning
Keep your brand in the spotlight with continuous marketing efforts, including email campaigns, newsletters, and spotlight features. These initiatives keep your audience engaged and your brand top of mind.
``Barbara was a joy to work with and I can’t speak highly enough of her. My favorite part of working with her, besides her amazing personality, was that she focused on discovering who we are rather than inventing who we should be. She studied us and created branding to represent what makes us special.``
– Chris Way, Managing Attorney at Way LawWhat's involved in brand strategy, and what does it cost?
When you take the guesswork out of the equation, you can stop wondering what's involved with branding... and what it costs. Whether you're looking for one powerful brainstorming session, or a multi-month partnership for impactful brand development and management, now you can choose the package that's right for you.
Our package options are designed to cover all of the necessary branding components to create a comprehensive brand strategy. We often hear of businesses who took on some branding initiatives, but not all, and were left with incomplete strategies and frustrations that “it still wasn’t working.” We help you avoid this common pitfall by building you a complete strategy that will empower your brand and get you the results you are looking for.
Spark Session
$ 900 One-time SessionJumpstart your brand’s journey with a targeted brainstorming session designed to spark immediate insights and action.
Pre-Session Document:
Review the Spark Plugs Checklist to focus our discussion.
90-Minute Brainstorming:
A dynamic discussion to brainstorm and strategize actionable ideas.
Post-Session Deliverables:
Recap, resources, and recorded transcript to propel you forward.
Heads up! If you book a Spark Session and then decide you want either of our multi-month packages, we’ll credit you $900 on your first month’s invoice!
Brand Foundation
$ 3,000 per month, 4-month partnershipOur immersive, four-month package is perfect for brands that want to strengthen their market position, stand out from the competition, and create effective messaging that actually drives sales.
Brand Audit:
Evaluate your current brand positioning and identify opportunities.
Stakeholder & Voice of Customer Insights:
Gather feedback to strengthen your brand’s market position.
Competitor Analysis: In-depth analysis of competitors’ branding strategies to identify opportunities for differentiation and positioning.
Customer Persona Development: We’ll identify and create detailed Customer Personas, providing a crystal-clear picture of who your audience truly is.
Springboard Creation:
Develop a comprehensive brand platform for consistent key messaging.
Brand Elements Refinement:
Ensure your visual identity aligns with your brand essence.
Brand Momentum
$ 2,700 per month, 8-month partnershipFor fast-growing brands who needs a little more hands-on, our 8-month package is the perfect match to help you launch new products, manage brand alignment across channels, and keep your strategy fresh for your customers.
All features in the Brand Foundation Package, plus…
Employee Brand Strategy:
Build a brand culture internally to amplify your message.
Customer Loyalty Program:
Development and implementation of customer loyalty program to build a strong community around your brand.
New Product & Promo Planning:
Strategic brand insights to launch new offerings for maximum impact.
Ongoing Brand Awareness Management & Campaign Planning:
Maintain engagement and consistent brand messaging with on-going brand management.
Our Foundation & Momentum packages include:
- Unfettered Email Access: Enjoy direct email access for fast support, advice, and insights, ensuring you always have the guidance you need to navigate your brand’s journey.
- Proactive Guidance: As new or interesting opportunities pop-up, we’ll work to proactively implement your brand strategy in order to maximize increased brand awareness or engagement with customers.
- Monthly Planning Sessions: With regular monthly planning sessions, we ensure your brand’s strategy stays on track, addressing any challenges promptly and capitalizing on opportunities to keep your brand moving forward seamlessly.
- Brand Management: When it comes to implementing your brand, we have a network of trusted, reliable creative professionals who can implement the brand strategy, messaging, and campaigns we create. We manage those for you, OR vendors you’re already working with, to ensure flawless continuity of your brand.
Community Cause Campaigns
For clients engaged in either the Foundation or Momentum packages above, or have a comprehensive brand strategy already in place, you're eligible to add on a Community Cause Campaign.
Does Your Brand Support a Social Cause?
Your customers want to hear about it, and it just may be the differentiator you've been looking for. If you aren't already shouting about this from the rooftops, let's build you a Community Cause Campaign that highlights your brand's commitment to your cause!
of consumers
will stop purchasing from brands with no social responsibility
of customers
expect small businesses to have a brand purpose. And the larger your brand, the higher this number goes.
Is Your Brand Less Than Three Years Old?
Our FREE DIY Brand Building Guide was designed with start-ups in mind to make it easy to create your beginning brand strategy. Download it today to get started!