Listen In: All Things Brand Strategy

Barbara Bliley — Mon, 20 Nov 2023 18:12:47 +0000

We recently had the pleasure of speaking with Sid Lucas, host of The Unbiased Truth, a podcast on various business topics. Listen now as Sid and our founder, Barbara, discuss all things branding!

Among other things, you’ll get answers to some of the most common branding questions:

What’s the difference between brand and marketing strategy?
When should a company revisit their brand strategy or identity?
What’s in a brand name, and how to choose a good one?
What are Guiding Principles and why are they important? (Bonus, learn why Bud Light and Target would benefit from developing these!)

Enjoyed what you heard here? If it’s time for your brand to revisit how things are going, reach out for a free Discovery call and learn more about how Skylar Consulting can help you today!

The post Listen In: All Things Brand Strategy appeared first on Olio Branding.

Warning Signs Your Brand is Hitting Turbulence

Barbara Bliley — Mon, 22 Aug 2022 15:22:00 +0000

There are many reasons a company may decide to revisit its brand strategy. These days, the ground can feel like it shifts quickly and companies are struggling to steady themselves. Maintaining a sound brand strategy will help your company remain balanced, competitive, and relevant in an ever-changing market.

Five reasons you may need to rebrand:

1. Your customers don’t understand what you do, or they don’t care.

Customers need an emotional connection to stay loyal. Knowing and effectively communicating your WHY helps get them there. If. they don’t understand why you are the more relevant choice among your competitors, you’ll struggle to land and retain business.

2. You’re undergoing a merger or an acquisition.

Blending two companies together is an excellent opportunity to update your brand story and prevent customer confusion. You’ll want to retain the equity that each merging partner has accrued while forming a strong strategic identity for the future.

3. Your offering has changed.

If you’re moving into new markets or offering new products/services, your brand must be strong enough to support the effort while retaining the equity you’ve worked hard to build. Assuming you have earned the trust of your customers with your flagship product, you’ll want to make the path easier for them to understand that your brand is expanding.

4. Your competitors always seem to have the upper hand, or your market is in disruption.

Protect and grow your market share by helping customers understand what sets your brand apart from your competition. Companies that focus on a strong brand strategy historically outpace others who reduce or eliminate their brand spending.

5. You haven’t worked on your brand within the past 3-5 years.

Brands age over time – messaging can get muddy, visual elements can become outdated, or your company’s vision can change. Check-in to make certain your brand is firing on all cylinders.

Does Your Brand Need a Tune-Up? Discover if a Brand Audit is the right next step.

The post Warning Signs Your Brand is Hitting Turbulence appeared first on Olio Branding.

Rebranding Archives - Olio Branding